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Practical marketing, operations, and growth advice for healthcare, healthtech, life sciences, and B2B leaders.

NC Biotech Life Sciences Marketing Group, Dana Newell presentation

Featured Post · Marketing Operations · Life Sciences

From Sentiment to Strategy: Driving Operational Excellence with Real-Time Intelligence

Customer feedback, employee observations, and sales conversations can reveal emerging issues before they reach your quarterly reports. Learn how to connect those early signals to practical operational decisions.

Presented at the NC Biotech Life Sciences Marketing Group, October 2025.

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From Sentiment to Strategy, BentonNewell marketing and operations intelligence infographic

Marketing Operations · Life Sciences

From Sentiment to Strategy: Driving Operational Excellence with Real-Time Intelligence

Use sales conversations, employee feedback, and customer sentiment to recognize emerging issues and connect insight to action.

June 2026 · 7 min read

SEO · AI Strategy

SEO in the Age of AI: What B2B Leaders Need to Know About AEO and GEO

Learn how clear expertise, useful content, and sound technical foundations support visibility across search and AI-assisted discovery.

May 2026 · 7 min read

Public Relations

PR Strategy for B2B: Building Credibility Before the First Sales Call

See how earned media, relevant industry coverage, and executive insight support credibility before the first sales conversation.

April 2026 · 6 min read

Marketing Strategy

Digital vs. Traditional Marketing in B2B: A 2026 Reality Check

Choose a practical mix of digital channels, professional relationships, and industry events based on your buyers, resources, and goals.

March 2026 · 5 min read

Growth Strategy

Social Media for B2B: Where Your Buyers Spend Time

Learn where B2B buyers spend their time, which conversations matter, and how to focus your social media efforts.

February 2026 · 5 min read

Marketing Strategy

Influencer Marketing in B2B: Subject Matter Experts Are Your New Influencers

Understand how trusted clinical experts, industry analysts, peer executives, and customer advocates influence complex B2B decisions.

January 2026 · 5 min read

Revenue Enablement

A/B Testing for B2B Revenue Teams: Stop Guessing, Start Measuring

Build a practical testing process around useful questions, realistic sample sizes, and measurable marketing and sales outcomes.

December 2025 · 6 min read

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