What We Do Together

Services Built for B2B Growth

Fractional CMO and COO services give your organization experienced marketing and operations leadership on a flexible basis. Together, we set priorities, lead the work, and measure progress.

Fractional CMO leadership

Service 01

Fractional CMO Leadership

A fractional CMO leads your marketing function on a part-time or project basis. I step into the organization, set the direction, and connect marketing decisions to measurable business goals.

I work alongside leadership, sales, operations, internal teams, and agency partners to establish priorities, improve decision-making, and make marketing accountable to the business.

  • Marketing strategy, priorities & executive leadership
  • Team leadership & agency management
  • Brand positioning, messaging & demand generation
  • Pipeline metrics, KPIs & executive reporting
Explore Fractional CMO Leadership

Service 02

Fractional COO & Growth Operations

A fractional COO helps an organization improve the systems, ownership, and day-to-day operations behind its growth. I find the gaps that limit performance and work with your team to fix them.

With $200 million in P&L scope and revenue influenced across executive and client work, I bring the operational depth to connect marketing, sales, service delivery, and financial performance.

  • Operations assessment & workflow redesign
  • Growth systems, accountability & performance rhythms
  • Revenue cycle, patient access & service operations
  • Multi-site leadership, P&L oversight & team development
Diagnose Your Operations
Fractional COO and growth operations
Go-to-market and revenue strategy

Service 03

Go-to-Market & Revenue Strategy

A successful launch depends on shared priorities across sales, marketing, operations, and leadership. I help those teams understand the buyer, agree on the plan, and move forward together.

Each go-to-market strategy reflects the organization's buyers, resources, evidence, channels, and capacity to deliver.

  • Market entry, expansion & commercialization strategy
  • Ideal customer profile & buyer-persona development
  • Value proposition, channel strategy & launch planning
  • Revenue alignment, measurement & execution oversight
Plan Your Growth Strategy

Service 04

Marketing Operations & CRM Transformation

A reliable revenue system combines clean data, clear ownership, practical processes, and technology the team uses every day. I connect CRM, automation, lead management, and reporting to the way your organization works.

The work connects processes and platforms to clearer ownership, better follow-through, and more reliable visibility from first engagement through conversion.

  • CRM assessment, migration & governance
  • Lead routing, lifecycle stages & workflow automation
  • Sales engagement, cadences & team adoption
  • Data quality, dashboards, attribution & reporting
Strengthen Your Revenue System
Marketing operations and CRM transformation
Integrated marketing and PR activation

Service 05

Integrated Marketing & PR Activation

Organizations earn attention when strategy, messaging, media relations, digital channels, and stakeholder communications reinforce one another. I create the structure that moves these efforts from isolated activities to one coordinated market presence.

This work is especially valuable for organizations entering a market, strengthening credibility, or translating complex healthcare and life sciences stories for business audiences.

  • Integrated marketing strategy & editorial planning
  • Media relations, earned media & PR activation
  • Executive, investor & stakeholder messaging
  • Social, content, paid media & campaign coordination
Build Market Credibility

Service 06

Digital Growth, SEO & Reputation Management

Effective digital marketing builds trust and brings in qualified demand. I connect search, content, reputation, paid media, and conversion paths to the questions prospective customers and patients are already asking.

The result is a coordinated digital presence that makes the organization easier to find, easier to understand, and more credible when buyers are ready to act.

  • SEO, SEM & content visibility strategy
  • Reputation management & review systems
  • Demand generation & conversion improvement
  • Paid media, analytics & performance reporting
Improve Your Digital Growth
Digital growth, SEO, and reputation management
Customer success and account growth

Service 07

Customer Success & Account Growth

Retention and expansion improve when teams understand account health, show their value, manage risk, and recognize the right opportunities for growth. I help build the operating model that makes that possible.

I help leadership build the roles, discovery practices, account plans, and performance rhythms that make customer success more consistent and commercially useful.

  • Customer-success operating model & role clarity
  • Discovery, account mapping & strategic account plans
  • Retention, renewal & expansion processes
  • Team assessment, training & leadership alignment
Strengthen Account Growth

Industry Focus

Specialized Experience in Healthcare & Life Sciences

BentonNewell works with regulated-industry B2B companies that need marketing leadership from someone who already understands their market, their buyers, and their constraints.

Fractional CMO for Medical Practices Fractional CMO for Healthtech Fractional CMO for Life Sciences Fractional CMO for MedTech

Common Questions

Questions About Fractional CMO & COO

Not sure if fractional leadership is the right fit? These are the questions most B2B leaders ask before making the call.

See All FAQs
What's the difference between a fractional CMO and a marketing agency?

An agency executes deliverables. A fractional CMO owns the strategy, leads the team, and is accountable for whether it drives revenue. Many companies benefit from having a fractional CMO manage their agency relationships, the combination is often more effective than either alone.

When should a company hire a fractional CMO?

When you've outgrown founder-led marketing, need senior leadership without a full-time CMO's overhead, or are preparing for a product launch, market expansion, or Series A/B. Also when marketing is generating activity but not qualified pipeline.

Why would a company need both a fractional CMO and COO?

Growth depends on marketing and operations working together. A leader who understands both can identify the bottlenecks, coordinate the teams, and keep the strategy connected to day-to-day execution.

Not Sure Where to Start?

Let's Figure Out the Right Fit Together

Most engagements start with a 30-minute discovery call. No pitch, just a real conversation about where you're stuck.

Schedule a Discovery Call