What We Do Together

Services Built for B2B Growth

Senior marketing and operations leadership — strategy that connects to execution, and execution that moves revenue.

Brand Strategy & Positioning

Service 01

Brand Strategy & Positioning

Your brand is not your logo. It's the sum of every prospect interaction, every customer experience, every piece of content your team produces. I help B2B companies build a brand position that earns trust before the first sales conversation — and holds up under scrutiny from sophisticated buyers.

This work typically includes competitive positioning, messaging architecture, value proposition development, and a brand narrative your whole team can use consistently across sales, marketing, and customer success.

  • Competitive positioning & market differentiation
  • Messaging architecture & value proposition
  • Brand narrative for sales, marketing & investor audiences
  • Visual brand identity oversight
Discuss Your Brand

Service 02

Fractional CMO Strategist

You need senior marketing leadership — but not the overhead of a full-time CMO. As a fractional CMO, I integrate directly into your team, own the marketing function, and drive both strategy and execution.

This is not consulting. I'm accountable for outcomes, not deliverables. I attend your meetings, manage your marketing team, and make sure marketing is pulling in the same direction as sales, product, and operations.

  • Go-to-market strategy & execution oversight
  • Marketing team leadership & agency management
  • Pipeline metrics, KPI development & reporting
  • Campaign management, content & demand generation
Explore Fractional CMO
Fractional CMO Strategist
Fractional COO Operational Efficiency

Service 03

Fractional COO Operational Efficiency

Growth is not just a marketing problem — it's an operations problem. I help companies identify the systems, processes, and alignment gaps that are quietly limiting their ability to scale. This work often reveals the real reason campaigns underperform, customers churn, or sales cycles stall.

With P&L accountability across portfolios reaching $100M in annual revenue, I bring the operational depth to diagnose what's broken and the execution skills to fix it.

  • Operations assessment & workflow redesign
  • Revenue cycle management & AR optimization
  • Multi-site operations oversight & P&L management
  • Staff recruitment, HR infrastructure & team development
Diagnose Your Operations

Service 04

Go-To-Market Strategy

Launching a new product, entering a new market, or repositioning for a new buyer? GTM strategy is where I've done some of my most impactful work — from physician group market entry to healthtech platform commercial launches to life sciences go-to-market builds from scratch.

A good GTM plan isn't just a marketing plan. It's the alignment of product, sales, operations, and marketing around a single launch motion that's built for the resources you actually have — and the market you're actually entering.

  • Market entry & expansion strategy
  • ICP development & buyer persona mapping
  • Channel strategy & launch execution
  • Investor-ready pitch decks & M&A narrative positioning
Plan Your Launch
Go-To-Market Strategy — reviewing analytics and launch documents
Digital Ecosystem & Demand Generation

Service 05

Digital Ecosystem

Most B2B companies have a collection of tools that don't work together — a CRM that sales ignores, content that doesn't generate leads, and analytics that don't tell you anything useful. I build the digital infrastructure that connects these pieces into a system that generates qualified pipeline through targeted lead generation and demand generation programs.

HubSpot-certified in social media strategy. SEMrush-certified in SEM/SEO. I bring both the strategy and the hands-on execution — including AI, AEO, and GEO-compatible content frameworks for maximum visibility in today's search landscape.

  • SEO/SEM strategy, implementation & management
  • Account-based marketing (ABM) for enterprise targets
  • Social media strategy & content programs
  • HubSpot, CRM setup & marketing automation
Build Your Pipeline

Industry Focus

Specialized Experience in Healthcare & Life Sciences

BentonNewell works with regulated-industry B2B companies that need marketing leadership from someone who already understands their market, their buyers, and their constraints.

Fractional CMO for Medical Practices Fractional CMO for Healthtech Fractional CMO for Life Sciences Fractional CMO for MedTech

Common Questions

Questions About Fractional CMO & COO

Not sure if fractional leadership is the right fit? These are the questions most B2B leaders ask before making the call.

See All FAQs
What's the difference between a fractional CMO and a marketing agency?

An agency executes deliverables. A fractional CMO owns the strategy, leads the team, and is accountable for whether it drives revenue. Many companies benefit from having a fractional CMO manage their agency relationships — the combination is often more effective than either alone.

When should a company hire a fractional CMO?

When you've outgrown founder-led marketing, need senior leadership without a full-time CMO's overhead, or are preparing for a product launch, market expansion, or Series A/B. Also when marketing is generating activity but not qualified pipeline.

Why would a company need both a fractional CMO and COO?

Growth problems are almost always both a marketing problem and an operations problem. When one person provides both functions, the alignment between strategy and execution is tighter — and the diagnosis of what's actually limiting growth is more accurate.

Not Sure Where to Start?

Let's Figure Out the Right Fit Together

Most engagements start with a 30-minute discovery call. No pitch — just a real conversation about where you're stuck.

Schedule a Discovery Call