Fractional CMO & COO
I align marketing strategy, revenue systems, and operations so growth does not stall between the plan and the execution.
35+ years leading marketing and operations · $200M in P&L responsibility · 295% increase in monthly qualified leads for a healthtech client
I'm Dana Newell — fractional CMO & COO, and the person organizations call when marketing and operations aren't working together the way they should.
For more than 30 years, I've worked at the intersection of marketing strategy and operational execution — across healthcare, healthtech, medtech, SaaS, life sciences, and edtech. My clients aren't looking for more campaigns. They're looking for clarity, alignment, and growth that actually holds.
"I don't just build campaigns — I help companies fix the systems and alignment issues that are quietly killing their growth."Read My Story
Clarify your message, define your market position, and build a brand that earns trust before the first conversation.
Senior marketing leadership without the full-time overhead. Strategy and execution, integrated into your team.
Fix the systems, processes, and alignment gaps that are quietly limiting your ability to scale.
Launch new products, enter new markets, and reach new buyers with a GTM plan built for your resources and timeline.
Build the digital infrastructure that generates qualified pipeline: lead generation, demand generation, content, CRM, automation, and analytics.
Align marketing and sales around a shared revenue engine. Pipeline reporting, CRM strategy, and the frameworks that turn activity into growth.
Most engagements start with a conversation. Tell me where you're stuck and we'll figure out if I'm the right fit.
Schedule a Discovery Call