Fractional CMO & COO
I help leadership teams turn marketing strategy into measurable growth by connecting the revenue systems, people, and operations behind it.
35+ years leading marketing and operations · $200M in P&L scope and revenue influenced · 211% increase in appointment bookings for a specialty healthcare client
I'm Dana Newell, a fractional CMO and COO. Organizations call me when they need marketing, sales, and operations working toward the same goals.
For 35+ years, I've helped healthcare, healthtech, MedTech, SaaS, life sciences, and edtech organizations turn good ideas into workable plans. Clients come to me for clear priorities, better coordination, and growth their teams can sustain.
"Good marketing works better when the business behind it is ready to deliver."Read My Story
Bring experienced marketing leadership into your organization to set priorities, guide the team, and connect the work to business goals.
Improve the workflows, ownership, customer experience, and operating systems your organization needs to support growth.
Plan your market entry, product launch, or next growth stage around the buyers, resources, and opportunities in front of you.
Give your team clearer lead management, practical automation, reliable reporting, and a CRM built around how the business works.
Build credibility through coordinated messaging, earned media, executive communications, and focused marketing campaigns.
Help customers and patients find your organization, understand what you offer, and trust what they see online.
Most engagements start with a conversation. Tell me where you're stuck and we'll figure out if I'm the right fit.
Schedule a Discovery Call