Proven Performance
Results That Speak
Measured outcomes from BentonNewell client engagements across healthcare, healthtech, life sciences, agriculture, and complex B2B markets.
Measured outcomes from BentonNewell client engagements across healthcare, healthtech, life sciences, agriculture, and complex B2B markets.
Details are anonymized to protect client confidentiality. All outcomes are real.
Following a $20 million growth-equity investment, a B2B and B2C healthtech start-up needed to strengthen its marketing foundation and accelerate growth. The marketing function had limited maturity, inbound leads were declining, and the company lacked reliable data, reporting, and a revenue operations foundation.
BNC's Approach: Took over direct management of marketing, including internal resources and external partners. Refined the ideal customer profile, personas, messaging, content, digital marketing, email marketing, and campaign strategy. Created a 50-state growth strategy and strengthened the commercial story to support future investment conversations.
A specialty healthcare organization in a competitive urban market had low digital visibility and an online reputation that did not reflect the quality of care being delivered. The organization needed to rebuild trust while generating measurable patient demand.
BNC's Approach: Developed and executed a comprehensive SEO/SEM strategy. Led reputation rehabilitation through authentic community engagement. Launched three new social media platforms. Built community partnerships and strengthened referral networks. Bridged the gap between internal excellence and external perception.
A healthcare company was struggling with a poorly implemented CRM engagement tool, inconsistent lead coverage, and performance that fell short of its growth goals. Any replacement had to meet the requirements of a highly regulated environment with stringent security standards.
BNC's Approach: Sunset the legacy platform and migrated the organization to a fully functional CRM and sales engagement platform within three months. Implemented email automation, call tracking, multichannel communication, workflow automation, lead prioritization, training, analytics, and A/B testing. Centralized prospect interactions and data to create clearer funnel visibility.
A privately funded B2B pharmaceutical company entered the market without an internal marketing team. After six months of limited progress and little measurable traction, the company engaged BNC to lead marketing strategy, communications, and execution.
BNC's Approach: Took over media relations and activated relationships with local and regional publications. Aligned leadership around a strategic marketing plan, built a structured social media calendar, stabilized critical website issues, evaluated previous paid advertising, and developed ways to extend earned media through sales and stakeholder communications.
Additional value: The campaign generated an internally estimated potential audience reach of 150,000 and approximately 150 website users attributable to earned media over a three-to-six-month period. The placements also created reusable third-party validation for marketing, sales, and business-development communications.
A Series A agricultural company had a six-member customer success team responsible for managing account health, retention, and expansion. They lacked a sound foundation and process, and leadership questioned the team's structure and effectiveness.
BNC's Approach: Directly managed the CS function on a fractional basis. Conducted one-on-one assessments with middle management and senior leadership. Delivered a comprehensive executive summary within 3 months. Trained the team on Discovery conversations. Introduced account mapping tactics and strategic account plan frameworks. Secured leadership alignment on an Account Manager job description.
Letters of Recommendation
"Dana played a critical role in shaping external-facing messaging, helping translate complex healthcare topics into clear, credible narratives for press and investor audiences. She consistently demonstrated the judgment, professionalism, and strategic thinking I look for in senior-level contributors. I would strongly recommend her to organizations seeking a capable, reliable leader who can deliver high-quality work."
"It is rare to encounter a professional who not only understands the technical nuances of digital growth but also deeply respects the human element inherent in healthcare. Dana is a strategist who leads with integrity and delivers measurable, meaningful results. Any organization would be fortunate to have her expertise, and I give her my highest recommendation."
"Dana directed the region's marketing strategy, aligning campaigns with referral patterns, regional priorities, and sales goals, resulting in stronger brand visibility and measurable lead growth. Under her leadership, the second-largest region earned top company awards. She doesn't just focus on outcomes, she built systems that scale. If you're looking for someone who combines vision with tactical excellence, Dana is that person."
"Within 12 months, we saw website traffic increase by 34%, appointment bookings rise by 211%, and the Google rating improve from 2.7 to 4.0 stars. She also launched three new social platforms and grew community engagement significantly. What sets Dana apart is that she's both strategic and practical, she understands the data, but she also knows how to build relationships."
"Dana is professional, dependable, and easy to work with. She communicates clearly, asks thoughtful questions, and provides honest, practical feedback. Over the years, I have appreciated her ability to engage constructively, respect boundaries, and follow through on commitments. I would recommend Dana to organizations seeking support with branding, service articulation, or broader business and operational considerations."
"Dana brought a strategic, results-oriented approach to marketing and communications and contributed meaningfully to the work we delivered. She approaches communication with a balance of strategic intent and a human-centered perspective, thoughtful about how messaging lands and recognizes the importance of trust, consistency, and clarity in high-stakes environments."
Client & Colleague Testimonials
"Working with the BentonNewell team was a great experience. They took time to help me understand how the communication and PR process works, invested additional time and energy to ensure my press release was well crafted, and sourced with the right media audiences."
"I brought Dana on for my family medicine practice. She was organized, efficient, and reliable. Her strategic plan helped us become more competitive and grew my business over 5%!"
"Dana is incredibly knowledgeable and always willing to give her time and energy to help people move their companies forward. She takes time to listen to people's needs and provide thoughtful insights. I highly recommend her!"
"Dana is warm, caring, smart, experienced, and absolutely has her client's best interest at the top of her to-do list. No matter the size of your business or where you are in your marketing process, Dana is here to help. Don't wait, call her now!"
"Dana has served as a mentor for many of our entrepreneurial students and always approaches conversations with thoughtful and useful suggestions. Her candid, kind feedback leaves students very inspired!"
"We had extreme HR needs, going from a small consulting firm to building out an operations team of 15 in three months. Dana handled everything from employee manuals to outreach to the labor market. We would have been hard-pressed to accomplish what we did without her."
"Dana has presented at several events and workshops for us. She has a passion for helping others, is very professional, and has such a fun personality! Staff enjoyed each workshop and we would highly recommend Dana."
"Not only was she extremely professional and a joy to work with, her knowledge of the digital communications field is extremely thorough. Dana is passionate about helping her clients and she knows how to create and implement strategies that work!"
"Dana doesn't just think strategically, she understands how the whole business works. She brought clarity, direction, and execution when we needed it most."
"In six months, Dana did what we'd been trying to do for two years. Her ability to diagnose problems fast and build systems that actually stick is unlike anything I've seen."
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