Is Google My Business Helpful?
Google My Business (GMB) helps you reach more customers. It’s an online platform that businesses can manage their online presence across Google, including Search, Maps, and Google+ Local. Google released the service in June 2012. Companies can add business listings, drive customers to websites, manage their reputation, and connect with potential customers. It’s a great way to organize information about local business locations better and build your company’s web presence.
Its purpose is to help companies get found by consumers that are looking for their products and services. The platform allows you to get located, but it also gives you a sense of credibility with the public. It helps you build your brand and make it stand out from competitors. But why?
1. There’s no cost to set up an account, so there’s no reason to. You could have the best-looking website globally, but if customers can’t find you through Google search results or maps, they won’t be able to do business with you when they need to contact your company.
2. It allows you to manage your online presence across Google Search and Maps, making it easy to attract new customers and keep existing ones coming back.
3. It allows customers to easily find your location on a map and get driving directions straight to your door!
4. You can add photos of your products/services (or even yourself!) so that people know what makes them unique before they ever meet face-to-face with you!
5. When customers leave reviews about how much they love doing business with us, others will see those too! I’ve had some great reviews
Why should I verify my business?
Verifying your business lets, you tell customers more about what makes your business unique so you can attract and keep loyal customers. It helps them find you on Google Search and Maps while also helping you connect with them across Google.
How do I get started?
Just visit google.com/business and sign in using your personal Google Account or create one if you don’t yet have one. Once signed in, add or claim your business by following the steps listed on the site.
How Is Yelp Different?
Yelp is one of the most popular business review sites on the web, and it’s essential to understand how it works and how to use it to your advantage. The site has a beneficial feature that allows you to search for businesses by location and even gives you reviews from other people who have been there before. Yelp is a directory for everything, from restaurants and hotels to auto body shops and pet groomers.
Yelp is a website that allows users to write reviews for businesses. If you’re a business owner, it’s important to understand how Yelp works and how to use it to your advantage. Think of Yelp as a digital phonebook!
What about Bing?
Create a Bing Places account. Why? As a Google My Business account helps you get found in Google, creating a Bing Places account helps local businesses get found on Bing. It has 126 million U.S. users, and it also has a slightly different demographic, which for many businesses can help reach their target audiences. Again, like GMB, Bing Places is free, and it will help you land at the top of search results, making it a smart investment of a little time.
In the end, Google My Business allows businesses to state their information, highlight their business, research on Google and be discoverable by their potential clientele. It gives businesses a platform where they are solely accountable for their business’s management, the perks to this is that it gives you a voice to speak directly to your clients. There will be no middle man to limit your business’s capabilities. Even though there is a learning curve with GMB, in the end; it is worth implementing this tool so that your business can benefit from online PR.
