Real outcomes from real engagements — across healthcare, technology, life sciences, agriculture, and more.
Details are anonymized to protect client confidentiality. All outcomes are real.
A healthcare company was struggling with a poorly implemented CRM engagement tool, missing the mark on adequate lead coverage and falling short of its growth goals. Despite operating in a highly regulated environment with stringent security standards, BNC sunset the legacy CRM and migrated to a fully functional CRM/Sales Engagement Platform within three months.
BNC's Approach: Used social media platforms to track complaints and identify trends. Conducted focus groups to cross-reference social signals. Implemented email automation, call tracking, and multi-channel communication. Built lead management features to prioritize leads by conversion likelihood. Centralized all interactions in CRM for full funnel visibility.
A specialty healthcare facility in a competitive urban market was struggling with low visibility and a poor online reputation that did not reflect the quality of care delivered internally. BNC led growth marketing, lead generation, and SEO strategy — focusing on authentic engagement and restoring public trust.
BNC's Approach: Developed and executed a comprehensive SEO/SEM strategy. Led reputation rehabilitation through authentic community engagement. Launched three new social media platforms. Built community partnerships and strengthened referral networks. Bridged the gap between internal excellence and external perception.
A privately funded B2B pharmaceutical company began its venture with no marketing team. After six months of small staff attempting marketing objectives with no measurable success, BNC was brought in to drive complete strategy and execution.
BNC's Approach: Took over complete management of PR relationships, garnering unearned media placements. Aligned the team on a strategic marketing plan tied to business objectives. Implemented a robust social marketing calendar across LinkedIn, Facebook, and Instagram Stories. Audited website sitemap, identified critical issues, and stabilized the site. Vetted ROI of past paid advertising and proposed an improved plan.
Led all operations and strategic initiatives for a multi-specialty physician practice with full P&L responsibility over five years. The practice needed a complete financial transformation — from revenue cycle to new service line development to operational efficiency.
BNC's Approach: Orchestrated a complete financial turnaround through a comprehensive growth operations strategy. Tripled endoscopy center revenue with 40% year-over-year growth. Doubled clinical revenue through targeted demand generation. Conceived and launched new profit centers in ancillary service lines. Redesigned end-to-end patient access, accounting, and collections. Cut operational overhead from 90% to 45%.
A Series A agricultural company had a six-member customer success team responsible for managing account health, retention, and expansion. They lacked a sound foundation and process, and leadership questioned the team's structure and effectiveness.
BNC's Approach: Directly managed the CS function on a fractional basis. Conducted one-on-one assessments with middle management and senior leadership. Delivered a comprehensive executive summary within 3 months. Trained the team on Discovery conversations. Introduced account mapping tactics and strategic account plan frameworks. Secured leadership alignment on an Account Manager job description.
P&L responsibility for $30M in annual revenue across DME, Home Health, and Pharmacy for a multi-site regional provider. The goal was to engineer a growth operations strategy that would move the region to top financial performance company-wide while maintaining margin.
BNC's Approach: Engineered a regional go-to-market and growth operations strategy. Spearheaded account-based pursuit of a 1,000-bed regional hospital, winning a competitive sleep RFP worth $1M+ in new annual revenue. Rebuilt and re-energized a 25-person sales team. Developed KPI frameworks and cross-sector partnerships. Built sustainable referral and retention systems.
Our growth equity partner invested $80M in this founder-led B2B/B2C healthtech company with a goal of rapidly optimizing the foundation and accelerating growth. They engaged upon acquisition to execute on the GTM investment thesis. Key issues included: low maturity of the marketing function handicapped lead generation efforts and inbound leads were declining; inexperienced sales leadership and a lack of structure limited sales performance; no rev ops function at all after nearly 18 years in business, yielding a poorly implemented tech stack, abysmal data quality, and minimal reporting capabilities.
BNC's Approach — Marketing Leadership to Rapidly Accelerate Lead Gen: Took over direct management of marketing, overseeing internal resources and external vendors to rapidly optimize ICP and persona clarity, messaging framework, content, trade show execution, digital marketing, email marketing, and all campaigns. Overhaul of Sales Day in the Life: Created target account lists, organized and automated lead distribution, overhauled the prospecting approach, created playbooks, optimized talk tracks, and introduced detailed pipeline oversight. Complete Rev Ops Foundation Build: Implemented ZoomInfo to enrich the database and harvest new ICP contacts; implemented Ringlead to organize and automate lead routing; fully cleansed Salesforce including data deduplication, dupe prevention, and field normalization; implemented Salesloft to optimize outreach cadences; built full lifecycle marketing and ROI tracking.
Letters of Recommendation
"Dana played a critical role in shaping external-facing messaging, helping translate complex healthcare topics into clear, credible narratives for press and investor audiences. She consistently demonstrated the judgment, professionalism, and strategic thinking I look for in senior-level contributors. I would strongly recommend her to organizations seeking a capable, reliable leader who can deliver high-quality work."
"It is rare to encounter a professional who not only understands the technical nuances of digital growth but also deeply respects the human element inherent in healthcare. Dana is a strategist who leads with integrity and delivers measurable, meaningful results. Any organization would be fortunate to have her expertise, and I give her my highest recommendation."
"Dana directed the region's marketing strategy, aligning campaigns with referral patterns, regional priorities, and sales goals — resulting in stronger brand visibility and measurable lead growth. Under her leadership, the second-largest region earned top company awards. She doesn't just focus on outcomes — she built systems that scale. If you're looking for someone who combines vision with tactical excellence, Dana is that person."
"Within 12 months, we saw website traffic increase by 34%, appointment bookings rise by 211%, and the Google rating improve from 2.7 to 4.0 stars. She also launched three new social platforms and grew community engagement significantly. What sets Dana apart is that she's both strategic and practical — she understands the data, but she also knows how to build relationships."
"Dana is professional, dependable, and easy to work with. She communicates clearly, asks thoughtful questions, and provides honest, practical feedback. Over the years, I have appreciated her ability to engage constructively, respect boundaries, and follow through on commitments. I would recommend Dana to organizations seeking support with branding, service articulation, or broader business and operational considerations."
"Dana brought a strategic, results-oriented approach to marketing and communications and contributed meaningfully to the work we delivered. She approaches communication with a balance of strategic intent and a human-centered perspective — thoughtful about how messaging lands and recognizes the importance of trust, consistency, and clarity in high-stakes environments."
Client & Colleague Testimonials
"Working with the BentonNewell team was a great experience. They took time to help me understand how the communication and PR process works, invested additional time and energy to ensure my press release was well crafted, and sourced with the right media audiences."
"I brought Dana on for my family medicine practice. She was organized, efficient, and reliable. Her strategic plan helped us become more competitive and grew my business over 5%!"
"Dana is incredibly knowledgeable and always willing to give her time and energy to help people move their companies forward. She takes time to listen to people's needs and provide thoughtful insights. I highly recommend her!"
"Dana is warm, caring, smart, experienced, and absolutely has her client's best interest at the top of her to-do list. No matter the size of your business or where you are in your marketing process, Dana is here to help. Don't wait — call her now!"
"Dana has served as a mentor for many of our entrepreneurial students and always approaches conversations with thoughtful and useful suggestions. Her candid, kind feedback leaves students very inspired!"
"We had extreme HR needs — going from a small consulting firm to building out an operations team of 15 in three months. Dana handled everything from employee manuals to outreach to the labor market. We would have been hard-pressed to accomplish what we did without her."
"Dana has presented at several events and workshops for us. She has a passion for helping others, is very professional, and has such a fun personality! Staff enjoyed each workshop and we would highly recommend Dana."
"Not only was she extremely professional and a joy to work with, her knowledge of the digital communications field is extremely thorough. Dana is passionate about helping her clients and she knows how to create and implement strategies that work!"
"Dana doesn't just think strategically — she understands how the whole business works. She brought clarity, direction, and execution when we needed it most."
"In six months, Dana did what we'd been trying to do for two years. Her ability to diagnose problems fast and build systems that actually stick is unlike anything I've seen."
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