Senior marketing leadership built for the complexity of digital health — regulated markets, multi-stakeholder buyers, and enterprise sales cycles that don't respond to generic B2B playbooks.
Healthtech companies face a marketing environment that most agencies and generalist CMOs are not equipped to navigate. The result is wasted budget, slow pipeline, and messaging that doesn't land with clinical or administrative buyers.
Health systems, payer organizations, employer groups, and individual clinicians all have different priorities, vocabularies, and procurement processes. One-size-fits-all messaging loses all of them.
Healthtech buyers demand clinical evidence and peer validation before they move. But your investors need pipeline velocity. Balancing both without sacrificing either requires experience at the intersection.
Digital advertising, retargeting, and data-driven personalization all operate differently in the healthcare context. What works in SaaS marketing can create compliance exposure in healthtech.
Health system procurement involves IT, legal, compliance, clinical leadership, and finance — often simultaneously. Marketing needs to support every stage of that process, not just generate top-of-funnel awareness.
Digital health is one of the most funded, most competitive sectors in B2B technology. Standing out requires positioning precision, not just more content or more ad spend.
Most Series A healthtech companies have a founding team and product — but no marketing infrastructure, no defined ICP, and no repeatable pipeline motion. You need someone who can build it fast and build it right.
BentonNewell provides the senior marketing leadership that healthtech companies need to move from pilot customers to scalable pipeline — without the overhead of a full-time CMO hire.
Dana Newell has led marketing and commercial strategy across health systems, physician organizations, healthtech platforms, and SaaS companies operating in healthcare. This is not a generalist applying B2B frameworks to your industry — it's someone who already understands your buyers, your compliance environment, and your competitive landscape.
Start the ConversationBentonNewell works best with healthtech companies that have proven their product and are ready to build a repeatable commercial motion — not companies still searching for product-market fit.
Telehealth, remote patient monitoring, patient engagement, care coordination
EHR integrations, clinical workflow tools, healthcare data platforms, population health
Funded healthtech companies building their first marketing infrastructure
B2B companies selling into IDNs, ACOs, hospital systems, or large physician organizations
Dana Newell has led marketing and commercial operations inside healthcare organizations, physician groups, and healthtech companies — not just consulting from the outside. That distinction matters when your buyers are clinical leaders, hospital administrators, and payer executives who can immediately tell whether you understand their world.
BentonNewell combines strategic marketing leadership with operational depth — including P&L management across portfolios reaching $100M in annual revenue. This means the GTM strategy we develop is grounded in what your organization can actually execute, not what looks good in a slide deck.
HubSpot-certified. SEMrush-certified. Trained in AEO and GEO content strategy for AI-era search visibility.
Most engagements start with a 30-minute discovery call. No pitch — just an honest conversation about where you are and where you need to go.
Schedule a Discovery Call