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Author name: Dana Newell

Public Relations: “The Forgotten Element of The Marketing Strategy”

Public Relations /

Creating a successful public relations (PR) campaign involves several key steps, including careful planning, targeting, executing, and analyzing. The aim is to build a positive image, manage the perception of your business or organization, and build a constructive relationship with your stakeholders. Here is a ten-step process to guide you through the process: 1. Define […]

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Digital Vs. Traditional Marketing, Differences, But Both Can Be Useful

Marketing /

In today’s highly interconnected and technology-driven world, marketing has evolved significantly, giving rise to two primary approaches: digital and traditional marketing. Both methods aim to promote products or services but differ in channels, strategies, and audience reach. This essay delves into the fundamental disparities between digital and traditional marketing, highlighting their unique characteristics and discussing

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