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What We Do
Our team at BentonNewell Communication is a dedicated group of communication wizards providing you seamless, high-quality, and high-touch attention to scale your brand without the high cost. Our focus on content creation, marketing communications (MARCOM), strategic planning, public relations, and digital strategies are specifically tailored to meet YOUR needs. We also provide DEI and team-building training to help your business produce strong leaders that want to lead a culture with inclusion. With over 30 years of experience working with Fortune 100 and 500 corporations, we have all the tools to analyze and monitor your business needs to deliver the right marketing strategy with the right message for your target audience.
Integrated Strategic and Marketing Planning
Strategic Planning Services
Our CEO provides the tools and plans to help businesses create an exceptional customer experience while keeping cost-centers profitable. With over 28 years of operations and marketing expertise, we have a unique perspective on how to keep your business humming. With an integrated approach for your business in revenue cycle, sales, marketing, and operations, we help you find the right process in defining the right strategy and direction.
Fractional Chief Marketing Officer (CMO) Services
Our team provides senior-level expertise for all your marketing needs. As you scale your business your marketing projections can change. We can pinpoint what your marketing needs are and provide the tools needed to help with an omnichannel approach to keep you within your business goals. Our marketing strategy consist of Go-To-Market planning, Inbound and Outbound Lead Generation, Demand Generation, and understanding your Value in the Marketplace all while providing a great Customer Experience.
Team Building, and DEI Training
Team Building
Team building should be consistent and incorporated into your company’s strategic planning. Our proven methods of building a cohesive team through building block seminars to motivate teams, to work together, and look at strengths, and identify weaknesses. Our team building seminars encourages collaborations rather than competition.
DEI
As the world changes so does your team. Understanding the importance of having a diverse team is crucial in today’s work environment. However, building a diverse team is not easy. Our team can guide you with training and workshops to help recognize changes you need to build an integration of DEI principles in your business goals. Businesses that invest in DEI programs and have diverse teams see an increase in their revenue up to 30%. Diverse thinking in thought and talent can be a profitable tool for any business.
Digital & Social Media Marketing
Our team uses Social Media, SEO, and SEM, to increase your brand’s engagement and presence to raise your digital brand awareness. We believe an integrated approach to a social media campaign is the key to success. We use the SMART method: specific, measurable, attainable, relevant, and timely for business and social media goals. Our content magicians create social media campaigns to reach your target audience. We also provide SEO management for targeted analytics to ensure your business is reaching the right market segments.
Brand Development
What does your brand say about you? What does it convey to the audience you are trying to reach? How the customer “sees” you and your company can make the difference in gaining new clients or not. Whether it’s a logo design to finding your brand voice we help you find the right messaging to build your brand identity. Our team can help you distinguish yourself from the competitor by branding and marketing your business the right way. We’ll teach you how to reach your target audiences through digital advertising campaigns to increase website traffic and attract new clients.
Website Design
Our web and graphic designers will bring your dreams to life by constructing your website designed to your specifications. Driven by analytics, our goal is to drive traffic to your site and increase the click rate (CTR) on suggested links. UX/UI strategies and wireframes are activated to ensure it aligns with business goals.
Public Relations/Media Relations
Do you have a story to tell? Let our gifted storytellers share your story. Our team delivers clear, concise messaging to make sure your story receives the earned-media attention it deserves. Our team has worked with prestigious firms delivering strong communication messaging for Fortune 100 and 500 companies. Our relationships with local and national media can help move your business to achieve growth and profits.
