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Integrated and Strategic Marketing

Our team at BentonNewell Communication is a dedicated group of communication wizards providing you seamless, high-quality, and high-touch attention to scale your brand without the high cost. Our focus on content creation, marketing communications (MARCOM), strategic planning, public relations, and digital strategies are specifically tailored to meet YOUR needs. We also provide leadership and team-building training to help your business produce strong leaders that want to lead a culture with inclusion. With over 30 years of experience working with Fortune 100 and 500 corporations, we have all the tools to analyze and monitor your business needs to deliver the right marketing strategy with the right message for your target audience.

Click here to view a small list of of our clientele

Integrated Strategic and Marketing Planning

Strategic Planning Services

Our CEO provides the tools and plans to help businesses create an exceptional customer experience while keeping cost-centers profitable. With over 28 years of operations and marketing expertise, we have a unique perspective on how to keep your business humming. With an integrated approach for your business in revenue cycle, sales, marketing, and operations, we help you find the right process in defining the right strategy and direction.

 

Fractional Chief Marketing Officer (CMO) Services

Our team provides senior-level expertise for all your marketing needs.  As you scale your business your marketing projections can change.  We can pinpoint what your marketing needs are and provide the tools needed to help with an omnichannel approach to keep you within your business goals.  Our marketing strategy consist of Go-To-Market planning, Inbound and Outbound Lead Generation, Demand Generation, and understanding your Value in the Marketplace all while providing a great Customer Experience.

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Testimonials

Working with the Benton Newell Communication team was a great experience because they took the time to help me really understand how the communication and PR process works. They invested additional time and energy to ensure that my press release was well crafted and sourced with the right media audiences. Prior to working with the team, I had never utilized communication services, so I really appreciated the additional attention that the Benton Newell team gave me to make sure I understand how to set up backend processes to maximize the benefits of communication services that they were providing. Benton Newell takes that time to help you craft your public communication plan and they also work with you to ensure you have an overall strategy that can lead to the ultimate benefits of the process.
Terrell TurnerTL Turner Group
“I brought Dana on for my family medicine practice. She was organized, efficient, and reliable. Her strategic plan helped us become more competitive and grew my business over 5%!”
~Jodi Adler, DO
"We enjoyed having Dana Newell with Benton Newell Communication with us yesterday!"
Rivers East Workforce Development Board
"Dana is incredibly knowledgeable and always willing to give her time and energy to help people move their companies forward. She takes time to listen to people's needs and provide thoughtful insights. Her feedback is valuable and I highly recommend her!"
Velvet Nelson
"I have to admit that when I first met Dana, I was intimidated by her knowledge and experience. I wasn’t sure she was right for my solo business. But within minutes of sitting down with her in our first meeting, all of that changed. Dana is warm, caring, smart, experienced, and absolutely has her client’s best interest at the top of her to-do lists. No matter the size of your business or where you are in your marketing process, Dana is here to help. I highly recommend her as your go-to marketing guru. She will be with you every step of the way, guiding (and sometimes nudging strongly) to get you the best results. Don’t wait. Call her now!"
Carolyn McGinnLicensed Massage and Bodywork Therapist (NC# 634)
"Dana has served as a mentor for many of our UNC entrepreneurial students and always approaches conversations with thoughtful and useful suggestions. She's given candid, yet kind feedback which has left the students very inspired!"
Jill Willett
"We had extreme HR needs--going from a small consulting firm in one office to building out the operations team of 15 for our new facility in three months. Thanks for many things:
For getting fully geared up and pushing along an aggressive plan within a week of starting. For handling everything from employee manuals, outreach to the labor market, vetting employment policy with counsel, scheduling and conducting interviews. Finally, thanks for the connection to your great network of vendors--drug screening, background check, benefits companies. They've been the perfect fit. We would have been hard-pressed to accomplish what we did without you and I would recommend you with confidence to anyone else needing some help filling in the units of their business where the bench is a little thin (or in our case for HR, nonexistent.)"
~Rich DemingCEO of Power Resource Group
"Dana has presented at several events and workshops for us. She has a passion for helping others, very professional and such a fun personality! Staff enjoyed each workshop and we would highly recommend Dana."
River East WDB
"I worked with Dana on a social media strategy presentation for a life science marketing group. Not only was she extremely professional and a joy to work with, her knowledge of digital communications field is extremely thorough. Dana is passionate about helping her clients and she knows how to create and implement strategies that work! I would work with Dana time and time again and would not hesitate to hire BentonNewell Communications for any digital marketing services."
Katie Daughtery
"Dana is extremely personable and knowledgable. She has the passion and drive to assist your business in elevating your success! I highly recommend BentonNewell Communications."
Charlene Gairey
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